Ink & digital

Ink & digital

Every element of the concept is integrated within the poster design. The colours and the repetitive patterns are derived from the Ideastap logo. I used the logo in various sizes and colours to reinforce the Ideastap profile. From the strap line, I used the terms 'flex' and 'shape' to inspire the content of the concept. I chose a gymnast and trapeze artist motif to represent 'flex' and 'shape'. To integrate the words 'the creative network' and the Ideastap web address, I used a font - similar to the one in the Ideastap logo - to create the design for the ropes and the ring. Instead of figures swinging from sketches of ropes, I used the words to illustrate the trapeze kit.

Hand-drawn and digitally produced image.

Drawing, A4-sized.

Drawing/Digital.

Digital, silkscreen